Biker News & Biker Lifestyle

Is It Worth Investing in Harley-Davidson

By Ethane Eddington

Harley-Davidson Inc. (NYSE:HOG) went down by -1.56% from its latest closing price compared to the recent 1-year high of $39.73. The company’s stock price has collected -3.10% of loss in the last five trading sessions. Barron’s reported on 11/02/20 that Analyst Doesn’t See Much Fuel Left for Harley-Davidson

Is It Worth Investing in Harley-Davidson Inc. (NYSE :HOG) Right Now?

Harley-Davidson Inc. (NYSE:HOG) scored a price-to-earnings ratio above its average ratio, recording 45.57 x from its present earnings ratio. Plus, the 36-month beta value for HOG is at 1.59. Opinions of the stock are interesting as 6 analysts out of 18 who provided ratings for Harley-Davidson Inc. declared the stock was a “buy,” while 0 rated the stock as “overweight,” 11 rated it as “hold,” and 1 as “sell.”

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The average price from analysts is $37.64, which is $3.74 above the current price. HOG currently public float of 152.23M and currently shorts hold a 13.58% ratio of that float. Today, the average trading volume of HOG was 2.98M shares.

HOG’s Market Performance

HOG stocks went down by -3.10% for the week, with a monthly jump of 22.56% and a quarterly performance of 26.39%, while its annual performance rate touched -16.83%. The volatility ratio for the week stands at 3.51% while the volatility levels for the past 30 days are set at 4.13% for Harley-Davidson Inc.. The simple moving average for the period of the last 20 days is 8.72% for HOG stocks with a simple moving average of 25.91% for the last 200 days.

Analysts’ Opinion of HOG

Many brokerage firms have already submitted their reports for HOG stocks, with UBS repeating the rating for HOG by listing it as a “Neutral.” The predicted price for HOG in the upcoming period, according to UBS is $35 based on the research report published on November 02nd of the current year 2020.

Morgan Stanley, on the other hand, stated in their research note that they expect to see HOG reach a price target of $38. The rating they have provided for HOG stocks is “Equal-Weight” according to the report published on October 28th, 2020.

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Wedbush gave a rating of “Outperform” to HOG, setting the target price at $36 in the report published on July 16th of the current year.

HOG Trading at 17.40% from the 50-Day Moving Average

After a stumble in the market that brought HOG to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -17.42% of loss for the given period.

Volatility was left at 4.13%, however, over the last 30 days, the volatility rate increased by 3.51%, as shares surge +19.05% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +16.10% upper at present.

During the last 5 trading sessions, HOG fell by -3.10%, which changed the moving average for the period of 200-days by -6.71% in comparison to the 20-day moving average, which settled at $30.44. In addition, Harley-Davidson Inc. saw -11.78% in overturn over a single year, with a tendency to cut further losses.

Insider Trading

Reports are indicating that there were more than several insider trading activities at HOG starting from ZEITZ JOCHEN, who purchase 71,450 shares at the price of $27.86 back on Aug 12. After this action, ZEITZ JOCHEN now owns 222,920 shares of Harley-Davidson Inc., valued at $1,990,833 using the latest closing price.

Thomas James Darrell, the VP – Interim CFO and Treasurer of Harley-Davidson Inc., sale 2,228 shares at $25.86 during a trade that took place back on Aug 07, which means that Thomas James Darrell is holding 21,544 shares at $57,616 based on the most recent closing price.

Stock Fundamentals for HOG

Current profitability levels for the company are sitting at:

  • +10.44 for the present operating margin
  • +31.58 for the gross margin

The net margin for Harley-Davidson Inc. stands at +7.90. The total capital return value is set at 5.99, while invested capital returns managed to touch 6.21. Equity return is now at value 21.00, with 3.20 for asset returns.

Based on Harley-Davidson Inc. (HOG), the company’s capital structure generated 416.21 points at debt to equity in total, while total debt to capital is 80.63. Total debt to assets is 71.32, with long-term debt to equity ratio resting at 286.55. Finally, the long-term debt to capital ratio is 55.51.

When we switch over and look at the enterrpise to sales, we see a ratio of 2.33, with the company’s debt to enterprise value settled at 0.60. The receivables turnover for the company is 2.12 and the total asset turnover is 0.51. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.31.

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  1. Agree with you about this Myth.
    HD needs to make some decent bikes again.
    I still prefer my rigid frame, kick starting HD to the shit out now.
    Does anyone remember when no self respecting biker would be caught dead on a bike with suspension or an electric starter, much less a windshield and saddlebags.
    Those things were only on cops bikes and old old men citizens bikes.
    People have become wimps and weaklings.


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