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Polaris Industries Looks to Turn Racing Success Into Sales on Dealership Floors. Is Indian Damaging Harley Loyalty? Change Your Lifestyle with Biker Rings for Men?

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Motley Fool

Polaris Industries (NYSE:PII) is looking to cash in on its success on the flat-track motorcycle racing circuit. Following last year’s triumphant return to the sport after a 60-year absence, it has dominated the racetrack again so far this year.

Now, the powersports vehicle manufacturer said it will be making a street version of the Indian Scout FTR750 motorcycle that has been winning the American Flat Track series races. It’s a move that could also raise the bike maker on the motorcycle sales leaderboard.

Owning the racetrack

Out of 18 races last year, the Indian Wrecking Crew team of Jared Mees, Bryan Smith, and Brad Baker won 14. Lead rider Mees won 10 of them, and set a single-season record of 17 podium (top three) finishes. The team is having an even better performance this year, winning all 11 races run so far, with Mees winning nine of them. (He was disqualified from a 10th win after a prohibited chemical application was found on his motorcycle’s tires.)

All of Indian Motorcycle’s riders, whether team members or private entrants, use an Indian FTR750 that Polaris built purposely for its reentry to the racing circuit. The bike’s phenomenal success has come against Harley-Davidson (NYSE:HOG), which dominated the flat-track sport during Indian’s absence. Although Harley also introduced its own upgraded motorcycle for the track, the XG750R, it has not fared well against the Indian.

Building a street version of the bike that has taken down Harley has Polaris thinking it might be a big seller, because there has reportedly been growing demand for one. When it unveiled a prototype FTR1200 at the Milan Motorcycle Show earlier this year, Polaris said the feedback was overwhelmingly in favor of putting the bike into production.

Taking a different track

As of now, there are few details available about the motorcycle’s specifications. It’s expected to be ready sometime next year and will be inspired by the FTR750 as well as the company’s long history in flat-track racing. Indian says it will “embody a flat tracker style, housed in a trellis frame and powered by a new V-twin engine.”

Because a tracker bike is meant for racing, street versions copy that look and typically feature a single seat that supports a more upright sitting posture. They have the pared-down look of a dirt track racer, but still offer the accessories needed to be legal to ride on the street. Smaller and lighter, but offering greater agility, the tracker differentiates itself from other styles.

Although Indian Motorcycle says there is a groundswell of demand, will they sell?

Turning performance into sales

While there might be a good argument to be made that companies that advertise on Nascar racing cars are wasting their money (just how many sales does a small sticker on a car’s fender really add?), the carmakers themselves reap a lot of free advertising from entering their vehicles. There’s a saying in the sport: “Win on Sunday, sell on Monday” — meaning whichever car wins a Nascar race one day sees a boost in sales the next.

The races highlight a motorcycle manufacturer’s technology and innovation, and having a bike that is overwhelmingly dominating the racing circuit, as Indian’s currently is, could very well provide a big boost to sales. Polaris has been enjoying sales growth for its Indian motorcycles, with retail sales up by low single-digit percentages in the first quarter, while Harley-Davidson suffered a 12% plunge in its own sales in the U.S. The new Indian FTR1200, when it finally does hit the market in 2019, could rev up those sales even further.

But pricing could well be one of the most important factors in how well the Indian street tracker sells. Harley has tried several times in the past, with its XR1000 — which, like most things Harley, was too expensive and didn’t sell well — and the XR1200, which was only produced between 2009 and 2013.

Also, the styling needs to be right. Bike enthusiasts like the FTR750 and the FTR1200 Custom that Indian showed off; putting out something that looks completely different might turn them off to buying one.

Moreover, because Polaris Industries is not very transparent with its sales numbers, it will be hard to judge how well the product actually performs. Only when a bike like its Scout really takes off does it call out the results, though without revealing any sales numbers.

However, since the flat-track racing circuit is but a smaller subset of the overall motorcycle market, I wouldn’t expect the sales figures to inspire awe. Even so, the new Indian FTR1200 could rev up enough sales to make it another popular addition to Polaris’ growing line of bikes that are successfully challenging Harley-Davidson on the track and on the street.

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Cap Cod Today

One of the fashionable things for men to wear is Biker Rings because they help in changing a man’s quality of life. This is so because they are not ordinary rings. They have a notable difference and unique look that enhance your look and appearance. They are the kind of gothic jewelry that will help you make a statement of fashion when you were them. Biker rings for men are very symbolic owing to the prestige and power attached to them.

Who Can Put on Biker Rings?

Bikers are very strong and agile people and that is why biker rings such as the spin ring are meant for men. They are not to be worn by weaklings because that is not what they represent. Men who get pleasure in living a courageous and adventurous life are most suited for these types of rings. Additionally, biker rings do more than just giving people fashion statements. They also give someone a personal statement as the case would be. This is very important for men to know early in advance prior to purchasing them.

Usually, bikers can be possessive on their bikes and may go about seeking to do what they can to adore it. This bikers’ jewelry is not used for styling up dressing but purely for class, race, rebellion, power, aggression, and attitude. If you do your research very well, you will realize that there are powerful jewelry items that are used to match the personality and sensibility of the biker. There is a lot of prestige that revolves around the person when they put on biker rings. Most people are not conversant with this life fact about biker rings. This is one of the things you will learn in the guide for men to wear biker rings.

Biker Rings for Men

As a man, you can put on your jewelry in simple bracelets, pendants, trinkets, and rings. All the same, to be honest, sincerity and honesty, violence and attitudes are the main symbols of this jewelry. They include skull, bones, guns, arrows, and knives among many such-like symbols. There are quite a number of retailers online that have great collections of biker rings. Therefore, you can pick what best suits you.

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If you are new to these types of rings, you may not get to know their importance. However, there is nothing to worry about because there are bikers with the help you need to get to know about them. You can ask a biker form their official website and they will help you with all the biker information you are looking for. This is the best way to go if you are excited about putting this kind of jewelry as a man. They will show you the options available and give you information about how to wear biker rings.

These types of rings for men are available in a variety of colors. Most important to note about these rings is that they were handmade. This is the reason behind their perfect look. They look great on those wearing them as a result. To make a good choice to put on, search from the big online collection for help. You will find great options that will give you a handsome look when they are on you put them on!

Biker rings are available in different colors: they could be black or silver but not limited to that. They can be found in other colors as well. They are usually made by trustworthy companies dedicated to their production. You can also get gold rings even though the most common ones are made of silver, which is precious and unique as well. To get the best out of a biker ring, it is important to go for one that suits you perfectly. There are different sizes of biker rings and that means there is a size for everyone. With a careful selection procedure, you should be able to identify the perfect match for your ring.

Biker rings are meant for real men specifically and not for slothful people. This is a very important fact about biker rings if you really want to be in sync with what is happening. It is also important to introduce these wonderful biker rings to your loved ones and colleagues once you try them out. It will bring more satisfaction and joy when you wear them in the company of other people you associated with in life. Make sure you transfer them same understanding about biker rings to them!

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