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Harley-Davidson enters used bike segment in India:Neidengard family celebrates 100 years with Harley Davidson

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One of world’s largest cruiser bike manufacturers – Harley-Davidson – has announced its foray into the pre-owned bike market in India.

The official launch precedes the pilot testing Harley-Davidson has been undertaking since the start of the year through a select sales outlets.

The US-based bike maker said it will run a 99-point quality check on the used motorcycles before certifying them for sales under the brand Harley-Davidson Originals.

“Harley-Davidson Originals motorcycles come with an official warranty for 1 year and is similar to the warranty that is issued on new motorcycles, with an option to extend it to a further 2 or 3 years should one require,” said a statement.

The company offers 17 models across 28 independent dealerships in India with prices starting at Rs 5.25 lakh going to Rs 50 lakh (ex-showroom).

Harley’s rivals like Triumph and Ducati have also expressed interest in entering India’s pre-owned bike market. Royal Enfield announced its entry into the segment with the opening of the Vintage brand.

Domestic demand for Harley bikes came under pressure last fiscal, falling nearly 11 percent to 1,291 units. Triumph Motorcycles too saw a similar dip in volumes to 513 units, according to data shared by the Society of Indian Automobile Manufacturers.

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A business that has stayed alive more than 100 years in the Ohio Valley celebrated a huge milestone on Tuesday afternoon.

Neidengard’s has been a part of the Harley Davidson family for a century.

It meant a ride down Memory Lane for John Neidengard, who represents the third generation to run the Harley Davidson store in the heart of Wintersville.

“My grandfather did some machine work at a local machine shop before he started selling motor cycles,” John said.

In 1906 G.H. Neidengard bought his very first motorcycle. The legacy has since lasted more than a century.

“I’m sure my grandfather would not have had a clue we’d be in business for over 100 years, and I’m sure my father would have been really proud. He loved Harley Davidson, as I do myself,” John said.

John, his staff, and his wife, run one of the oldest Harley shops in Ohio and — the nation.

On Tuesday, the revved-up crew was given the stamp of approval by the cooperate Harley Company.

“Any business that been around for 100 years is obviously, but Harley, our dealers are such a key part of customer experience and to have a dealer that provides that much customer service and experience,” said Joe Marcolina, director of market operations.

But for John it’s about much more than the bikes; it’s about his family shining a light on the lasting tradition.

Paving the way for future riders is all in a days’ work

“I have employees that have been with us for over 40 years they just help us, and keep all the Harley Davidson riders on the road,” John said.

“The dedication they provide to their customers day in and day out is great, and were glad to have them as part of our company for 100 years,” Marcolina said.

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