Harley-Davidson has been around since 1903.
The motorcycle manufacturer has seen it all – including two world wars – but the company is now up against new challenges.
But the brand remains an American icon and its history is fascinating.
That’s not to say that the past 100 or so years have been a completely smooth ride. Harley made it through two world wars and a very rough restructuring during the financial crisis. And now it’s up against new challenges as CEO Matt Levatich works to globalize sales amid a US market decline, recruit younger riders, and contend with the itchy Twitter finger of President Donald Trump, who has praised and penalized Harley in equal measure.
Let’s take a look back at Harley-Davidson’s long and illustrious history: