Manufacturer News and Motorcycle Laws

Harley-Davidson pulling merchandise from AMAZON

Listen to the #1 Biker News Show hosted by James “Hollywood” Macecari Mon-Fri 8amcst on YouTube

By Gabrielle Coppola

Most retailers fight for greater visibility on Amazon.com Inc.’s dominant platform. Harley-Davidson Inc. wants to get off of it.

The motorcycle maker is no longer selling branded apparel on the internet giant’s website because that’s undercutting sales at its own dealers, Jochen Zeitz, Harley’s chief executive officer, said in an interview.

“We want to have a fully integrated, digital e-commerce business with our dealers,” Zeitz said. “Amazon was not really something that got our dealers into the mix.”

Check out the Insane Throttle Discord Server for some old school biker fun- Hook up and chat with other bikers for free

A spokesperson for Amazon had no immediate comment.

Harley is not the first iconic brand to part ways with the online retailer. Nike Inc. made waves when it stopped selling sneakers and apparel on Amazon two years ago.

The Milwaukee-based company, which posted a surprise fourth-quarter loss Tuesday, is in the midst of a transformation as Zeitz tries to reignite growth after six years of slumping sales in the U.S., its largest market.

Read Rest of Article

Members Only Insane Throttle Biker News
Become a member for only $10.00 per year and get exclusive articles and content
%d bloggers like this: