“We believe this significant divergence in incentives to buy a new bike could be what is partly behind Harley’s and broader heavyweight motorcycle industry’s challenge to tap into a new segment of younger riders to drive growth,” Farley said.

00:00 HARLEY DAVIDSON IS NO LONGER KING

00:37 What is the average Harley Davidsons Riders Age

02:33 There really is a difference between generations

04:25 This is what it’s doing to Harleys

06:20 Harley wasn’t innovative

08:20 Do I think it was smart

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