“We believe this significant divergence in incentives to buy a new bike could be what is partly behind Harley’s and broader heavyweight motorcycle industry’s challenge to tap into a new segment of younger riders to drive growth,” Farley said.
00:00 HARLEY DAVIDSON IS NO LONGER KING
00:37 What is the average Harley Davidsons Riders Age
02:33 There really is a difference between generations
04:25 This is what it’s doing to Harleys
06:20 Harley wasn’t innovative
08:20 Do I think it was smart