The Harley-Davidson Pan America Captures The Adventure Touring Market

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When Harley-Davidson first announced that it would be entering the adventure touring bike market, it was met with a lot of raised eyebrows. For the longest time, the market was dominated by Harley’s main competitors like Triumph, Ducati, BMW, and Yamaha. Each of them had been warring with each other for years over who got to rule the ADV demographic like it was an episode of Game of Thrones

So, when Harley-Davidson, a motorcycle brand better known for producing popular sportsters, cruisers, and highway touring bikes, announced that it will be entering the fray, the company was met with a lot of skepticism and intrigue. All the other brands had established themselves in the ADV world for so long that would it be too late for Harley to carve a slice for itself? Whatever pushback and criticism directed at Harley-Davidson for its decision, the brand just let them talk. Because little did they know that what was coming their way was going to completely disrupt the balance of power in the adventure world.

While its competition was getting comfortable with already-established followings in the adventure touring market, Harley was taking its time. It was diligently doing its research and gathering data to produce a motorcycle that not only make the other brands shake in their boots, but as a chance for it to revisit its roots in the off-roading world. And then, like a Great White shark lurking in the deep depths of the ocean, the Pan America rose to the surface and unexpectedly took the motorcycle world by storm.

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