CHARLOTTE – Sonic Automotive, Inc. (‘Sonic” or the ‘Company’) (NYSE: SAH), a Fortune 500 Company and one of the nation’s largest automotive retailers, today announced the acquisition of Black Hills Harley-Davidson, the world-wide preeminent Harley-Davidson dealership located in Rapid City, South Dakota and home of the Sturgis Motorcycle Rally, the largest motorcycle rally in the world.
Black Hills Harley-Davidson is western South Dakota’s only full-service Harley-Davidson dealership and is best known for hosting ‘The Rally at Exit 55’ during the Annual Sturgis Motorcycle Rally, an iconic destination for approximately 500,000 Harley-Davidson enthusiasts each year. The Rally at Exit 55 is known as the premier shopping destination for rallygoers with items for sale ranging from new and pre-owned Harley-Davidsons, Harley-Davidson Sturgis Rally Event merchandise, and genuine Harley-Davidson parts and accessories.
‘We are thrilled to welcome the team from Black Hills Harley-Davidson into the Sonic Automotive family,’ said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive, Inc. ‘The team is deeply committed to the Harley-Davidson brand promise, providing a world-class guest experience, and fostering a strong teammate culture, which aligns with the values we uphold at Sonic Automotive.’
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