The annual Lone Star Rally kicked off in Galveston on Thursday with more than 150,000 motorcyclists and a total of over 400,000 visitors expected to attend the four-day event, according to the city of Galveston.

Since the early 2000s, motorcycle enthusiasts have traveled from around the country to attend the rally, turning it into one of the largest money-making events on the island. Caitlin Carnes, public relations manager for Visit Galveston, said the city expects an economic impact of over $100 million.

“This is the largest concentration of people over a three-day period that we see on the island,” Carnes said. “Galveston can be a bit of a seasonal tourism destination, so events like this really help our tourism-related businesses, our hotel and lodging partners, our restaurants, sustain themselves until spring break and summer.”

Carnes said as part of the rally, there will be concerts Friday and Saturday, a Miss Lone Star Rally pageant, a car show and vendors geared toward motorcycle enthusiasts spanning about 10 blocks of the downtown area.

Kurt Koopmann with the city of Galveston said the Lone Star Rally is one of the largest four-day rallies in the country. With the increased foot and bike traffic, Koopmann said parking is at a premium and suggested paying attention to parking and street closure signs.

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