Today, Common Tread learned Hot Bike Magazine has ceased printing.
Parent company Bonnier AB has stopped printing Hot Bike, a magazine focused on custom V-twin motorcycles. It’s the latest in a string of titles that have been eliminated or cut back by Bonnier. In 2018, Street Chopper and Baggers ceased printing. In the same year, Bonnier’s Dirt Rider, Sport Rider, ATV Rider, and UTV Driver magazines halted publication, as well. Motorcyclist was reduced from 12 issues annually to six and sister publication Cycle World followed suit, moving from 12 to four.
Also published under the titles Hot Rod Harleys and Hot Rod Bikes, Hot Bike’s run began in 1994.
Neither website indicates the closure at the time of the writing, but Jeff Holt, Hot Bike’s former editor-in-chief from 2008 to 2018, posted a notice on Instagram announcing the termination of the title.
We requested comment from Bonnier but a statement had not been received by the time this article was published.
Hot Bike, one of the most influential publications in its genre, has faced economic problems as content consumers increasingly move from print to electronic media in a shifting landscape due to both the interests and age of their base. Hot Bike will likely serve as another bellwether indicating the rapid decline of the popularity of the motorcycles once found within its pages, and those pages themselves.