CHICAGO (Reuters) – Harley-Davidson Inc has laid off 40 employees at its general merchandise division in Milwaukee as part of a restructuring exercise, according to a company official with knowledge of the matter.
The merchandise division accounted for about 5% of the company’s revenues last year. However, sales have been falling since 2015. In the first half of this year, the unit reported a 4.2% year-on-year decline in revenues.
Harley is battling weak demand in the United States, which accounts for more than half of its sales. Declining sales have forced the company to revise down its motorcycle shipment forecast for the year.
The company official said the layoffs won’t impact any workers in its manufacturing division.