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Harley Davidson

HARLEY DAVIDSON IS IN TROUBLE

Harley-Davidson insisted on spinning off the LiveWire brand earlier this year. The U.S. bike maker was eager to establish a separate identity for its upcoming electric motorcycles, but it was also eager to secure funding for its new EV brand, doing so through a special purpose acquisition company (SPAC) in lieu of an initial public offering (IPO). 00:00 HARLEY DAVIDSON IS…

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Harley-Davidson insisted on spinning off the LiveWire brand earlier this year. The U.S. bike maker was eager to establish a separate identity for its upcoming electric motorcycles, but it was also eager to secure funding for its new EV brand, doing so through a special purpose acquisition company (SPAC) in lieu of an initial public offering (IPO). 00:00 HARLEY DAVIDSON IS IN TROUBLE

00:40 The Livewire isn’t doing good at all

02:01 This is how much investors are pulling out of the new LIVEwire Company

04:16 This is all it goes on a fully charged battery

07:00 Harley Davidson is stuck with 90%

09:36 This is why Harley Davidson should hold off on the LIVEwire

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