WHY ARE SO MANY HARLEY DAVIDSON DEALERSHIPS CLOSING

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More changes are on the way, according to Zeitz, including a refocus on core products, a 30% cut in the model lineup, withdrawals from under-performing markets and a renewed focus on eliminating inefficiencies in manufacturing. When Zeitz took the helm in early March, he said the company was initiating immediate changes as apart of a “Rewire” plan. Now, press documents released Tuesday say a more detailed 5-year plan called Hardwire is in the works, with details to be released in Q4.

00:00 WHY ARE SO MANY HARLEY DAVIDSON DEALERSHIPS CLOSING

01:06 Why does Harley Davidson want dealers to invest in 60,000 sq foot buildings

02:20 These dealerships are like Disney Land

03:49 Old school dealerships being squeezed out

05:55 Eaglemark savings

07:50 Dealerships are a hangout

09:20 Harley Davidson wants the service to itself