Major operations changes are set to begin in the near future, with two dealerships already planning to join forces.
Hampton Roads Harley-Davidson and Southside Harley-Davidson are set to consolidate their operations in the coming weeks per a Facebook post from the latter.
The two Virginia-based dealerships, respectively operating out of Yorktown and Virginia Beach, are set to become one showroom starting on March 1.
Both dealerships will come under the new ownership of The Motorcycle Company, a family-run dealership group.
The dealerships will continue their now-joint operations at the current location of Bayside Harley-Davidson in Portsmouth on Frederick Boulevard.
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