Harley-Davidson (NYSE:HOG) is undertaking a review of its corporate policies after filmmaker and anti-DEI activist Robby Starbuck accused the iconic motorcycle manufacturer of embracing the “woke agenda of the very far left” which do not align with the values of the company’s core customers.
Sources claim that Harley’s (HOG) presence at the legendary Sturgis motorcycle rally this month has been noticeably diminished, with many motorcycle enthusiasts boycotting the company’s tent and activities in protest of policies exposed by Starbuck.
The backlash, as well as Starbuck’s success at raising ire against Tractor Supply (TSCO) and John Deere (DE), has prompted Harley-Davidson (HOG) to reconsider some policies that might have offended its stalwart customers.
“Harley-Davidson has been a proud American institution for more than 120 years. United We Ride defines how we run our business, treat our people, and underscores our commitment to freedom. As a responsible company, we are committed to evaluating our policies, strategies, and activities to ensure they are relevant to our business,” the company said in an email to employees viewed by Bloomberg.
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2 responses to “Harley-Davidson Reconsiders Policies Amidst Activist Allegations”
Harley Davidson Motor Company should stop with the woke garbage. And not outsource jobs. Factory jobs should be here in America only. Not overseas.
keep it up and I’ll have no problem switching to Indian!